“As educators, it’s our responsibility to prepare students for purposeful careers,” says Head of School Joanne Kamins. “Emotional intelligence is a strength that girls develop at Balmoral Hall School, collaboratively and independently. By asking them who (instead of what) they want to become, we empower them to continue building that strength.”
When the video was released, it quickly earned over 17,000 views, and over 100 shares on Facebook – one of the hardest acts to incite on promotional content online. The video has since been translated to Mandarin, Spanish, Japanese and Vietnamese, aligning prospective international students and their parents to the same values of graduating confident girls.
“Balmoral Hall School is a unique and amazing place. The school and students are unapologetically bold and are accomplishing incredible things. It’s an honour to help share what they’re already doing with a larger audience,” says Alex Varricchio, co-owner of UpHouse.