On St. Valentine’s Day’s hangover, it’s refreshing to take a scroll through Abbie Paulhus’ Instagram which celebrates self-love and self-appreciation. On top of some pop culture inspo, her work is both frank and light-hearted – a sweet mixture of honesty [...]

We were lucky to tour the facilities at Princess Auto’s HQ in Winnipeg recently and were floored by how much their marketing team handles in-house. They’ve built a production studio to meet their own video needs, and a dedicated [...]

Last week, Strategy Magazine announced the nominations for the Public Service category of its AToMiC Awards. We were thrilled to see that our Locked Out of Life campaign for the Cerebral Palsy Association of Manitoba and Public Interest Law Centre [...]

Since it launched in 2010, Instagram has gone from being a photo-sharing app with a focus on vintage filters to one of the most powerful marketing channels. Instagram is now an essential part of many businesses’ marketing strategies.   [...]

Her name is Joelle Foster, but most know her as the “Start-Up Mom”. She opened the first Futurpreneur office in Winnipeg in 2010 and now serves as the Executive Director of Hunter Hub for Entrepreneurial Thinking at the University [...]

Most of the people reading this blog will have active execution ceilings as well as active innovation ceilings. You’ve likely got someone outside your office door telling you that you need to be more creative, that you’ve got to [...]

We publish whitepapers in which we delve into topics of marketing, creativity, and innovation. In the previous edition, titled Please Watch Your Head, we explored how innovation and execution ceilings are affecting your team’s creativity. This time, we tackled the [...]

Recognizing the Proximity Paradox “The experts told us to do it this way.” “It’s worked for us in the past, it will work again.” “That’s a good idea, but they would never go for it.”   If you’ve ever [...]

Deciding to go into business with your best friend has its challenges – but it’s nothing a little lip sync battle can’t solve for this duo.   Amanda Buhse and Tom Jansen, the illustrious pair behind the candle company, [...]

Everyone’s favourite future mayor of Winnipeg made the move to Edmonton this year to pursue a passion in city planning after years of championing successful grassroots marketing initiatives through the Downtown Winnipeg BIZ.   Most recently, Jason Syvixay, often [...]

Most of the people reading this will have active execution ceilings as well as active innovation ceilings. Our innovation ceiling represents the extent to which we can think creatively. It’s the highest reaches of our imagination and creative potential. Our [...]

When he’s not repurposing a piece of content eight ways, or extending his tickle trunk to friends to make sure they’re Halloween-ready, Cody Chomiak, Director of Marketing for Tourism Winnipeg, has been involved in some pretty heavy-hitting marketing campaigns [...]