We’ve discussed search engine optimization (SEO) before, but maybe you want links to our sources. We’ve curated the following information and links to help make your website for people to find in search results. This includes making the site easier for search engines to understand so that they can properly direct people to the information they’re looking for.
When a person types a query, Google seeks the most relevant answer from its index based on many factors. The system tries to determine the highest quality answers, and factor in other considerations that will provide the best user experience and most appropriate answer, by considering things such as the person’s location, language, and whether a person is on a desktop or mobile device.
Crawling and Indexing
Google is constantly using crawlers to search the internet for new pages, but it’s also possible to speed the process by submitting a list of pages (a sitemap) for Google to find.
After a page is discovered, Google tries to understand what the page is about through a process called indexing. Google analyzes the content of the page, catalogues images and video files embedded on the page, and otherwise tries to understand the page.
The goal of a search engine is to connect people with solutions to the problems they are trying to solve; this should be your goal too. Don’t build your site to appease algorithms, build it to provide people with content that will help solve their problems.
Site Structure and Updates
Create short, meaningful and unique page URLs, titles and headings that convey the subject of the page. Include unique description meta tags that can be used when a search engine is unable to find more relevant content to display as a search result. Remember to use text rather than relying on images, or images with text embedded in them, to convey content.
Your site should be well organised and easy to navigate, with pages that are separated by topic. Keep your website up to date and refresh your content to increase its relevance to people whenever possible.
To improve your serving and ranking:
Promoting your site through paid services like Google Ads or organic methods like social media will help generate traffic and referrals to your website. When launching a new site, product or service, a small advertising budget can go a long way in helping people find you.