Content + Digital Marketing

We help brands build visibility across the digital landscape, from paid advertising and social campaigns to search, content, and AI-driven discovery. As people move between platforms and tools, we make sure your message is clear, consistent, and easy to understand wherever it appears. Whether someone clicks an ad, searches for answers, or asks an AI-powered tool for guidance, your brand shows up in a way that feels relevant and trustworthy.

Our team partners with you to define audiences, align paid and organic efforts, and build a digital strategy designed to perform today while adapting to what comes next.

We’ll help you find the best digital marketing strategies for your goals.

Once you know which tools to use, we’ll focus on content.

Digital marketing is part of an integrated strategy.

An effective digital marketing campaign can include different components like email marketing, content marketing, search engine optimization (SEO), a social media strategy as well as tracking, reporting and media or campaign management. AI Engine Optimization (AIEO) helps brands become visible and understandable in AI-generated answers, not just traditional search results. It focuses on making content clear, consistent and usable by AI systems that summarize and recommend information on a user’s behalf.

Below are a few of the key digital marketing services we offer at UpHouse.

UTM Naming Convention Strategy

UTMs are urchin tracking modules, or tracking codes that connect to Google Analytics, advertising platforms and email marketing platforms. They’re an important tool for measuring performance and they help with campaign data attribution and YoY performance comparison. We can create a UTM naming strategy so they’re clearly defined and you can effectively measure different marketing channels and campaign performance and sources.

Social Media Strategy

We can create strategic content recommendations for your audiences and introduce your team to tools that help streamline your social media management.

Social Media Boosting Strategy

Boosting your social media content can help you reach your audience more effectively. We’ll determine which social media channels and content are most effective and help you budget your marketing dollars to get the best results.

Microsite and Landing Page Strategy

We’ll help you put together a strategy for your website or landing page. This includes site mapping with components, wireframes, style guides, content and conversion-point user experience. After we create the strategy, our team works with trusted partners who support the technical website development.

We can also create a content strategy based on your target audiences and the goals of your web page.

Media and Campaign Management

We can develop a media plan, recommendations and audience breakdowns for your social and digital platforms to drive traffic to a website or landing page. After developing all assets required for promotion, we’ll book and publish the media, manage the digital campaign and report on its results.

SEO and SEO Audits

There are many tactics you can use to improve your website’s SEO. We’ll help you address and implement on-site and off-site SEO tactics that will help drive traffic to your website, helping your audience find the solutions they’re looking for.

If you’re not happy with your SEO performance, we can audit your current SEO practices and work toward optimizing your digital marketing efforts.

Email Marketing

Your business can use email marketing to increase brand awareness, provide valuable content for your audiences, promote campaigns, move leads through the sales funnel or even remind people to check your website for updates.

We’ll help create and deliver email communications that connects you with your audiences—right in their inboxes.

Digital Audits

We’ll examine all the digital platforms you’re currently using to make sure they’re interacting with each other properly and cohesively. These could include, but are not limited to: analytics assessment, Google Tag Manager evaluation, digital ad platform analysis and conversion point validations.

Completing an audit will set you up for future digital success as you’ll know exactly what you’re measuring. Plus, you’ll have a strong foundation to work off of as you make any tweaks to your digital strategy.

READ OUR CASE STUDIES

Interested in learning more about our Content + Digital Marketing services?

Let’s get in touch!

Call us: 431-478-1473
Send us an email: info@uphouseinc.com
Schedule a low-pressure, no-obligation meeting with us.