Content + Digital Marketing

We understand the nuances of the digital world are ever-changing, but the key to success has always been the same. We’ll help make sure you’re easy for your customers to find and that your content is worth finding. After all, your messages are only as effective as the channels they live on.

Our digital experts are here to help you define your online audiences and create a sustainable plan to reach your goals. We don’t believe in keeping a secret sauce for online success to ourselves. Instead, we empower you to take the lead in making informed decisions about the latest digital tools that can set your business up for success.

We’ll help you find the best digital marketing strategies for your goals.

Once you know which tools to use, we’ll focus on content.

Digital marketing is part of an integrated strategy.

An effective digital marketing campaign can include different components like email marketing, content marketing, search engine optimization (SEO), a social media strategy as well as tracking, reporting and media or campaign management.

Below are a few of the key digital marketing services we offer at UpHouse.

UTM Naming Convention Strategy

UTMs are urchin tracking modules, or tracking codes that connect to Google Analytics, advertising platforms and email marketing platforms. They’re an important tool for measuring performance and they help with campaign data attribution and YoY performance comparison. We can create a UTM naming strategy so they’re clearly defined and you can effectively measure different marketing channels and campaign performance and sources.

Social Media Strategy

We can create strategic content recommendations for your audiences and introduce your team to tools that help streamline your social media management.

Social Media Boosting Strategy

Boosting your social media content can help you reach your audience more effectively. We’ll determine which social media channels and content are most effective and help you budget your marketing dollars to get the best results.

Microsite and Landing Page Strategy

We’ll help you put together a strategy for your website or landing page. This includes site mapping with components, wireframes, style guides, content and conversion-point user experience. After we create the strategy, our team works with trusted partners who support the technical website development.

We can also create a content strategy based on your target audiences and the goals of your web page.

Media and Campaign Management

We can develop a media plan, recommendations and audience breakdowns for your social and digital platforms to drive traffic to a website or landing page. After developing all assets required for promotion, we’ll book and publish the media, manage the digital campaign and report on its results.

SEO and SEO Audits

There are many tactics you can use to improve your website’s SEO. We’ll help you address and implement on-site and off-site SEO tactics that will help drive traffic to your website, helping your audience find the solutions they’re looking for.

If you’re not happy with your SEO performance, we can audit your current SEO practices and work toward optimizing your digital marketing efforts.

Email Marketing

Your business can use email marketing to increase brand awareness, provide valuable content for your audiences, promote campaigns, move leads through the sales funnel or even remind people to check your website for updates.

We’ll help create and deliver email communications that connects you with your audiences—right in their inboxes.

Digital Audits

We’ll examine all the digital platforms you’re currently using to make sure they’re interacting with each other properly and cohesively. These could include, but are not limited to: analytics assessment, Google Tag Manager evaluation, digital ad platform analysis and conversion point validations.

Completing an audit will set you up for future digital success as you’ll know exactly what you’re measuring. Plus, you’ll have a strong foundation to work off of as you make any tweaks to your digital strategy.

READ OUR CASE STUDIES

Interested in learning more about our Content + Digital Marketing services?

Let’s get in touch!

Call us: 431-478-1473
Send us an email: [email protected]
Schedule a low-pressure, no-obligation meeting with us.