Published On: March 17, 2025By

A Little Bit About Us

We’re looking for talented collaborators to join our team. If you (or someone you know) is a hard worker, a team player, a good listener, a nice person and all of the good stuff, we want to know!

We welcome and encourage all candidates to apply! We appreciate all the time, effort and vulnerability this takes. While we review all of our applicants’ resumes, we will only reach out if there are any next steps or to set up an interview to get to know you better. If this job isn’t the right fit, you might be a great addition to our UpHouse network of talented contractors, project specialists and support staff.

As a B Corp, we’re part of a movement to normalize pay transparency. When we reach out to schedule an interview, we’ll also send an employee pay scale and compensation package so that you can review this information before even meeting with our team.

To ensure we process all applications efficiently, please submit your resume by emailing [email protected] only. We kindly ask that you refrain from dropping off resumes in person at our office. Thank you!

*Position is located in Winnipeg, Manitoba, or remotely anywhere in Canada. 

As a Lead Generation Specialist, you thrive on building connections, generating interest, and securing meetings with the right people. You know how to craft compelling messages, use the latest tools to find prospects, and nurture leads until they’re ready to meet with our team. Your work will directly support our growth by ensuring a steady pipeline of high-quality prospects. 

You’re organized, proactive, and results-driven, balancing automation with personalization to maximize engagement. You’re also comfortable using platforms like LinkedIn, HubSpot, and other lead AI lead-generation tools to help identify and reach new business opportunities. 

Responsibilities 

  • Research and identify potential clients through LinkedIn, email, and outbound prospecting. 
  • Assess the quality of leads before booking meetings ensuring they align ideal client profiles. 
  • Use tools like HubSpot and AI sales/lead tools to track, manage, and refine outreach efforts. 
  • Craft personalized email and LinkedIn messages to engage prospects and book meetings. 
  • Monitor response rates, optimize messaging, and improve conversion strategies. 
  • Work closely with the leadership and marketing teams to ensure outreach efforts align with business goals. 
  • Stay up to date with best practices in B2B lead generation and digital outreach. 
  • Manage directory listings, 3rd party reviews, content promotion and back-linking.  
  • Maintaining RFP database and finding relevant fits.  
  • Implement follow-up workflows to keep prospects engaged until they’re ready for a meeting. 

Performance Goals and Milestones

  • Booked Meetings: Consistently schedule high-quality meetings per month with qualified prospects. 
  • Messaging + Outreach Optimization: Improve response rates through testing and iteration, demonstrating proficiency in crafting high-converting messages. 
  • CRM + Prospecting Tools Mastery: Fully integrate and utilize HubSpot, LinkedIn and other tools by logging 100% of outreach activities, maintaining data accuracy, and creating new prospecting sequences.  

Experience + Skills

  • 2+ years of experience in lead generation, digital prospecting, or outbound sales support. 
  • Proficiency with LinkedIn Sales Navigator, HubSpot and AI sales tools.  
  • Experience guiding prospects through the sales funnel from initial outreach to qualification and handoff. Strong written communication skills for crafting engaging outreach messages. 
  • A data-driven mindset, with the ability to analyze results and refine tactics. 
  • A self-starter who is goal-oriented and thrives in a fast-paced environment. 

Key Challenges & Growth Opportunities in the Role

This role requires adaptability and strategic problem-solving to successfully engage prospects and meet outreach goals. You’ll navigate high-volume outreach, refine messaging to improve response rates, and balance automation with personalization to create meaningful connections.

  • High-Volume Outreach: Engaging with a large number of prospects through messaging and follow-ups, creating opportunities to refine communication strategies and build resilience. 
  • Target-Driven Environment: Working towards booked meetings and response rate goals, fostering a results-oriented mindset and continuous improvement. 
  • Engaging Unresponsive Leads: Experimenting with different messaging approaches and follow-up techniques to improve engagement and conversion rates. 
  • Balancing Automation + Personalization: Leveraging tools to streamline outreach while maintaining a personalized approach that resonates with prospects. 

Interested? Applicants can send their cover letter and resumé to [email protected].

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About UpHouse

UpHouse is an award-winning marketing and PR agency that believes in elevating messages that need to be heard. People consume messaging whether they want to or not, so we feel it’s our role to make sure it’s authentic, accessible and diverse. We are also a B Corporation and a Certified Diverse Supplier, registered with the Canada’s LGBT+ Chamber of Commerce. We believe diversity of thought, opinions and people make for better ideas, new perspectives and stronger businesses. That’s why we ask all employees to help us uphold our Safer Space Manifesto.

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