Believe it or not, even agencies can be precious with their marketing campaigns. We have a long list of ideas we’d like to release to the world, but different hurdles keep these projects on the back burner. The pressure to conduct market research, perfect the design or create a proper media plan can all cause fun, spontaneous projects to stall out and die. If you’re an in-house marketer, you’ve probably been in the same boat.
So, when inspiration struck from a source near and dear to us (our family and friends), we decided to ignore the common hurdles and take the idea across the finish line. In two weeks, we conceptualized the product, designed it, printed it, built an e-commerce website and set up the digital ad campaign. It may not be perfect, but we’re releasing it to the world, and that’s a true Christmas miracle.