Published On: December 6, 2022By

The public relations team has moved in – and we wasted no time putting our their skills to use!

We kicked off the #BackDowntownWpg campaign last week with a media launch that saw the mayor make opening remarks along with councillor Sherri Rollins. The campaign aims to bring workers and patrons back downtown to enjoy all the events and activities they’ve been missing. Whether you find your way back to your favourite cup of coffee, a live show, the office 3-4 times a week, or complete your holiday shopping list, downtown is waiting for you.

The campaign is just getting started and includes radio and billboard ads, neighbourhood posters and a social media campaign along with a way-finding challenge with interactive ways to encourage folks to find the best places to visit this winter.

Two people skating on the ice rink at Central Park with the text "Find your way to winter activities"


Earned media coverage from CTV, the front page of the Winnipeg Free Press business section and coverage in the Winnipeg Sun, Chris D, CJOB and CBC Up to Speed helped us launch the Back Downtown campaign to an eager audience. It also helped get more eyes on our beautiful brand we’re so happy to have helped create – marketing + PR really are a one-two punch!

For more information on the campaign, visit

Recent Posts

  • February 14, 2024

    Swipe Right, Pitch Right: Mastering the Art of Selling Yourself in Love and Business

    Ah, love and business – two fields where the struggle to sell oneself is oddly similar. In both, that dreaded question lingers: How do I start? The opening line, the first impression, the spark that ignites the flames of interest.Statistically, [...]

  • February 5, 2024

    UpHouse Wins International Awards For Purpose-Driven Marketing

    Two campaigns use impactful messaging of inclusion for people with disabilities  Marketing and public relations agency UpHouse continues its reputation for creating award-winning, purpose-driven work with two Anthem Awards wins. The agency’s marketing campaigns Let’s Grow to Work and [...]

  • January 3, 2024

    Creative Crush: Sabrina Claros

    Sabrina Claros (she/her) is a Latina creative, adventurer and storyteller based in Los Angeles. Her work aims to highlight outdoor athletes and adventure beyond the excursions, peak bagging and epic views. She wants to tell the stories of the [...]