Once we have client buy-in and understand the scope of use, we move on to working out the flow of information and the narrative arc with a rough drawing. We often encourage our designers and UI/UX designers to start their projects with a pen and paper drawing. It’s a fast, low-pressure way to organize your thoughts without feeling tempted to perfect a layout.
The next step is to flow the infographic copy into a wireframe – a nicer version of the drawing that we build in Adobe InDesign or XD. A wireframe will quickly tell you exactly how much copy you can fit in the infographic (hint: it’s often substantially less than a Word Doc will lead you to believe).
We always want our infographics to lead to a call to action, to drive the results that our clients are looking for, whether it’s boosting sales or making a substantial report digestible.