Brave Ideas Get Noticed

Advocacy marketing is a powerful tool for nonprofits, but how can organizations break through the noise without breaking the bank?

In a crowded nonprofit space, bold and creative ideas are often the ones that break through. Advocacy marketing isn’t about having the biggest budget—it’s about having the courage to tell compelling stories, take strategic risks and engage communities in meaningful ways.

This webinar, hosted by UpHouse’s Alex Varricchio and Brenlee Coates, explores the fundamentals of advocacy marketing and show nonprofit leaders how to use scrappy marketing and PR tactics to amplify their cause, build trust and inspire action. Learn from real-world campaigns that made an impact by daring to be bold!

Key Takeaways

  • Insights from UpHouse’s marketing team and non-profit leaders
  • Examples of successful advocacy campaigns
  • Actionable, budget-friendly tactics to raise awareness and engage supporters
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Co-Owner, UpHouse Inc. (he/him)
Speaker

Alex Varricchio is an entrepreneur, marketing strategist, and creative leader dedicated to helping organizations break through with bold ideas. As co-founder of UpHouse, he has built a culture of limitless creativity, earning national and international marketing awards. Recognized for his impact, Alex has been nominated for EY’s Entrepreneur of the Year Award and has won Canada’s 2SLGBTQI+ Chamber of Commerce’s National Young Entrepreneur of the Year Award.

Committed to advancing community, Alex and his team have provided over $500,000 in in-kind and pro bono marketing support to nonprofits, embracing a “never say no to pro bono” mantra for causes they care about.

Creative Director, UpHouse Inc. (she/her)

Speaker 

Brenlee Coates is an experienced marketer, writer and creative mastermind who leads her team with passion and purpose. Brenlee has played a key role in UpHouse’s award-winning campaigns, including Sex Ed for Everyone, Consent at Work, Huddle, and Locked Out of Life, which influenced real change for people with disabilities in Manitoba. Deeply committed to amplifying underrepresented voices, she specializes in crafting breakthrough creative for nonprofits, always finding the “heart” in every brand.