In short
We started working with Efficiency Manitoba as their agency of record in late 2021, fully commencing in January 2022. At that time, the Efficiency Manitoba brand was still new to the market and their audiences were not fully aware of all the programs available to them.
Since our first full year as Efficiency Manitoba’s Agency of Record in 2022, their brand awareness has increased by 38%, from 53% to 73% – nearly achieving their 2030 goal of 80% awareness in Manitoba more than five years ahead of schedule.
Project Management
UpHouse manages approximately 20 mass marketing campaigns for Efficiency Manitoba’s various programs each year. These campaigns can be straightforward, repurposed from previous years, or completely new. When working on a brand-new campaign, UpHouse leads the entire campaign process from concept development to trafficking out ads to the various media partners that Efficiency Manitoba advertises with. Campaigns can include, but are not limited to, social media ads, broadcast television, programmatic display ads, search ads, radio ads, billboards, transit ads, newspaper ads, magazine ads, bus benches, large-scale video production and direct mail through Canada Post.
UpHouse manages a range of projects for Efficiency Manitoba, developing them in both English and French. These include brand marketing assets, program toolkits and explainer videos for residential, commercial, and community programs and rebates. We also produce seasonal magazines full of energy efficiency tips for homeowners and businesses, along with Efficiency Manitoba’s annual report – a key component of their communications as a Crown corporation.
Production-type projects are a large, consistent part of the work that we produce for them. These include magazine ads, program guides, application forms, program explainer handouts and other Efficiency Manitoba promotional program materials. They also engaged UpHouse to provide strategic direction and creative management for their social media and content calendar. Each month, UpHouse produces around 20 informative and interactive posts across Efficiency Manitoba’s social media channels.
What’s Next
We recently completed a comprehensive 4-day video shoot for an upcoming campaign to help reinforce Efficiency Manitoba’s brand position as an inclusive and user-friendly organization that is set up to support any homeowner, business or community organization improve their energy consumption and efficiency practices.
