Strategy

Our team will help you develop the messaging, strategy, plans and campaigns to reach your audience at the right time with the right message. And we’ll work alongside your team—ensuring we hear every voice, because we believe collaboration brings the best ideas to life.

Leveraging our combined expertise and creativity, we’ll work together to generate brand engagement and loyalty, helping potential leads and customers connect more deeply with your product or service.

• We’ll start with a fact-finding workshop where we’ll ask you questions about your pain points, goals and audiences.
• Then we’ll follow up with a collaborative tactical brainstorm to discuss ways we can engage each of your audiences.
• After these sessions, and during our own internal brainstorms, we’ll put together a marketing strategy document that outlines your plan.
• A marketing strategy is often done in tandem with a brand platform or as part of a campaign.

• We can provide user experience (UX) consideration for campaign landing pages.
• We can support your team with tactical reporting and metrics.
• If you haven’t already, we’ll help you define your audience(s) and optimal targeting.
• We’ll meet with stakeholders and other parties to collaborate and gain new perspectives.

At UpHouse, our skilled content marketing experts and copywriters will work with you to develop a manageable content strategy that will strengthen your brand position and connect to each of your audience’s unique needs.

• First, we’ll audit your existing content and categories.
• Then, we’ll look at your current performance and metrics to determine gaps and opportunities.
• After our initial research, we’ll collaborate with your team to brainstorm new tactics and topics.
• Taking into account all we’ve discussed, we’ll prepare a content strategy document to hand off to your team to support your content creation going forward.

• We start with research. We want to know more about you and your organization—what are your company goals? What business strategies do you have in place? Where do you perceive the organization’s reputation to be? What gaps can you close with public relations?
• Then we work with you to determine your public relations objectives. These are based on your organizational objectives and can include brand awareness, reputation building, advocacy and more.
• We’ll determine your key target audiences, including specific groups of people or stakeholders you want to hear your messages and the audience you’re trying to reach through the media.
• Once the foundation is set, we’ll develop strategic tactics, finding the best ways to reach those public relations goals.
• We’ll package it all up into a strategy that provides a clear path for execution.