Travel + Culture
Where we shop, travel, work and play matters. What we eat, drink, wear, watch and listen to makes a difference. Our culture influences everything we do, and everything we do influences our culture.
We believe the brands that stand out and stand the test of time are the ones that connect with audiences through shared values — and we can help you do that.
UpHouse works with brands in the travel, culture and lifestyle industries because we are people marketers. That means we work with brands that make people’s lives better and brands that put people first. Brands that feed people, that bring them together, that fill their cup and help protect their wellbeing and their futures.
What people expect from brands and destinations is changing. They want to shop and travel responsibly; they want to connect with different perspectives; and they want to understand their place in the world as they explore it.
Our team can help you:
Uncover the heart of your brand and connect it with people looking for something meaningful
Rethink what tourism and travel marketing looks like
Differentiate your organization by communicating in ways that aren’t status quo
Lead your industry by prioritizing truth, inclusion, representation and accessibility
Community Health
Your audiences aren’t just targets – they’re people. People who love, who hurt and who want to live to see a better world.
But to make the world a better place, the people who live in it need to feel seen, have a voice and access care without barriers.
Our small part in making this happen is through telling people’s stories that need to be heard and thinking a little bigger about advertising’s impact on the world.
We believe marketing has the power to do good for people in communities, and we take that responsibility seriously. We challenge tired mindsets to create a better and more inclusive society. There’s no way to approach marketing without influencing communities. So, we’d like to do that with intention and use that power for good.
Our team can help you:
Dispel myths
Challenge stereotypes
Advocate for change
Improve people’s access to your services
Bring your community’s health and wellbeing to the forefront of your marketing in an authentic way
Workforce Development
Keeping a full, qualified, happy and impactful workforce is hard – we get it. Industries are always changing and the way we hire and employ people continues to change, too.
With a complex and constantly evolving landscape, you might feel like you don’t know where to start when it comes to recruiting talent for your business or industry.
Because we like a challenge, UpHouse specializes in recruitment and workforce development marketing. We want to help inspire a generation of people to work in industries and careers that need them.
We’ve helped our clients widen their talent pools, reach new markets, improve access to government funding and promote their workforce development programs.
Our team can help you:
Discover why your employees love working with you and use that as your guide
Build your employer brand and connect to potential employees that are a good fit
Conceptualize and shoot recruitment videos that connect you with the right people
Craft compelling job descriptions
Create an inclusive environment and find diverse talent
Bring more people into your industry
Working With Us
Great relationships are reciprocal, and agency/client relations are no exception. We have high expectations for the marketing we put out into the world, so we have to ask that our clients hold us to this standard. We work with people who are on the same page as us.
Here are some of the values we share with our clients:
Authenticity
People consume marketing whether they desire to or not. We encourage clients to share stories that are worthwhile, promote messages that deserve to be heard, and ensure every message holds value for its audience.
Accessibility
We prioritize accessibility, and we encourage clients to do the same. 22% of Canadians and 25% of Americans currently live with a disability, and all of us will experience a disability (even temporarily) at some point in our lives.
Diversity
We push our clients to strive for the highest standard of representation in their work. As marketers, we have the opportunity to represent a different future — one with a wider variety of faces and voices.
Want to know more?
Let’s get in touch!
Give us a call: 431-478-1473
Send us an email: [email protected]
Book a low-pressure, no-obligation meeting with us.
