Brand Building
Authentic branding lives in the little moments.
And it’s our job to uncover them. We’ll dig deep and work with you to discover how your brand best relates to your customers, then we shape an authentic story that tells your audience who you are and what you believe in—as shown by your actions.
Whether your organization is starting fresh with a new brand, rebranding, changing direction, merging or targeting a new audience—we’re here to help you ensure your brand tells an authentic story that matters to people inside and outside of your organization.
You know your brand best. We help you tell your story.
Here’s how the branding process works at UpHouse:
Brand Workshop
In this highly collaborative workshop, we explore how your customers currently feel about your brand and how we can influence that.
We’ll prompt you to reflect on which of the strategic connection points (quality, exclusivity, self-improvement or community) best represents your brand. You’ll put yourself in your client’s shoes to get to the root of how they view your brand, and how you want them to view you in the future.
We’ll ask you about who your brand is for and get you to narrow down your target audiences.
Brand Platform
After the brand workshop, we’ll create and present a brand platform. This document covers how you want your customers to connect with your brand, how you’ll communicate your brand and how you’ll differentiate yourself from competitors.
The brand platform includes many crucial components that can help you guide language and decision-making for your brand.
Connection point(s): We’ll determine which connection point is the best fit for your brand and how you’ll use it to communicate with your customers.
Target audience(s): Your target audience is your source of influence, and you will likely have many different audiences to keep in mind. We’ll list all identifiable attributes that characterize your uber, strategic and unwanted targets.
Positioning: Your brand position defines what you’re doing to set yourself apart from competitors. We’ll help you craft an onliness statement to get to the heart of what your brand stands for—that no competitor can duplicate.
Brand story: Every good story starts with an event, quest and goal—and we use these storytelling blocks to tell your brand’s story. We’ll tell an inspirational story that encompasses your brand’s past, present and future goals—including the challenges you’ll need to overcome to get there. These elements help us define your brand values and connect to your customers on a personal level.
Our team can also develop additional pieces like head and heart messaging, a voice and tone guide, press points, or develop brand names and taglines at this stage to help you further shape your brand and its impact.
Brand Identity
Often, you’re doing this deep-dive into your brand because you want to show up differently in the world—and that’s where design can make the biggest impact. This is what the brand identity process looks like.
- We start with the brand story to help determine the direction of the visual identity refresh.
- The look and feel of your brand or offering should be a symbolic and logical embodiment of what sets you apart, so once we’ve clearly outlined your brand story, our design team gets to work. They’ll start exploring how your brand will be represented visually.
- We will present a design mood board so you can see the direction we are heading with the brand.
- Once approved, we’ll deliver a responsive logo and identity system as well as a toolkit to help you make the best of each asset. We always hand over the full working files and a brand handbook with graphic standards so you have all the guidance you need to go forth confidently launching your brand into the world
Brand Investigation
If you aren’t sure where your brand stands in the market or where you want to take it, we can complete a brand audit to reveal these insights. What’s at stake with a brand refresh, and what do you stand to gain from it? We’ll evaluate your brand’s position in the market, find any gaps in your current branding and review of your brand’s core values and visual system. This helps inform the next steps for embarking on a brand platform or visual identity refresh.
Supplier Diversity Storytelling
Your organization works hard to support diversity within its supply chain, and consumers should get to see the work you’re doing. People want to align with brands that are taking tangible action toward inclusion. We can help you tell that story in a genuine way that lets both your customers and your industry know why supplier diversity matters
Interested in learning more about our Brand Building services?
Let’s get in touch!
Call us: 431-478-1473
Send us an email: [email protected]
Schedule a low-pressure, no-obligation meeting with us.
