To attract top notch talent, you need top notch recruitment strategies (read our blog about How to Master Effective and Informed Recruitment Marketing here!) – and in today’s digital age, visual content reigns supreme. Humans are wired to respond to visuals, and videos provide an immersive experience that engages both our eyes and ears. When it comes to recruitment, this is gold. Recruitment videos have become a game-changer in attracting and engaging talent. Here are the key reasons your organization should be leveraging recruitment videos and some best practices to maximize their impact:
Showcase Company Culture
Recruitment videos are a great way to show off your company’s culture, values and work environment. They give potential candidates a glimpse into what it’s really like to work with you, attracting people who align with your values and vision.
Before you kick off any recruitment marketing campaigns, take some time to define and cultivate your employer brand. Your employer brand represents your organization’s reputation as an employer and what your company stands for. Aligning your employer brand with your overall marketing strategies creates a consistent and engaging narrative that will reel in the right talent.
Create Specific Recruitment Videos for Specific Roles
If you’re hiring multiple people for a specific role or position in the company, it can be helpful to create videos that speak to it. Roles that have frequent turnover can also benefit from recruitment videos. They show potential candidates what to expect from the role.
Video from the Abilities Manitoba Direct Support Professional campaign.
Engage Emotionally
Videos have the ability to stir up emotions and leave a lasting impression. They can effectively tell stories and convey your employer brand’s essence in a more engaging and memorable way than plain text or images. Through emotionally resonant narratives, you can inspire candidates to envision themselves as part of your team.
Demonstrate Authenticity
When people are looking for a job, they want the real deal. Craft a compelling narrative that offers an authentic glimpse into your organization, highlighting your employer brand and the unique aspects of your business. Showcase real employees, their success stories and the positive impact your company has on their lives. Instead of simply listing the perks and benefits of working at your company, show them in action. Include shots of your team collaborating, brainstorming and enjoying their work environment. This transparency builds trust and credibility, setting you apart from your competitors.
Increase Reach and Engagement:
Videos are highly shareable content, making them a great tool for expanding your reach and engagement. Thanks to social media and video-sharing platforms, you can amplify the visibility of your recruitment video and catch the attention of passive candidates who might not have considered your organization otherwise.
With the majority of people watching videos on their smartphones, it’s crucial to optimize your recruitment video for mobile viewing. Mobile-friendly videos will reach a larger audience and enable candidates to engage with your content anytime, anywhere. And make sure to keep it short and sweet! Attention spans are shorter than ever, so aim for a length of 60–90 seconds to maintain viewer interest.
Video from the Tourism HR Canada Discover Tourism campaign.
Enhance SEO and Website Traffic:
Search engines prioritize video content, which means incorporating recruitment videos on your website and other online platforms can improve your search engine rankings. By optimizing videos with relevant keywords and metadata, you can drive more organic traffic to your website and reach a wider talent pool.
Don’t forget to include a clear call to action at the end of your video. Whether it’s directing candidates to your careers page, encouraging them to reach out, or inviting them to follow your company on social media, guide them on the next steps to take.
Video from the Richardson International Your Best Begins Here campaign.
Remember, a recruitment video is more than just a piece of content – it’s a powerful tool to attract top talent, create excitement and build your employer brand. So, get creative and let your company’s story unfold through the magic of video.
At UpHouse, we’re passionate about helping companies harness the power of video to supercharge their recruitment efforts. If you need a hand in creating a compelling recruitment video that wows both candidates and clients, reach out to us at [email protected] or click here to schedule a low pressure, no obligation Zoom meeting! We’ve got the expertise and creativity to bring your vision to life.
