September 21, 2022
Did you know half of us still witness or experience sexual harassment at work?
Sexuality Education Resource Centre, Klinic and Occupational Health Centre has joined forces to develop a community health response to Workplace Sexual Harassment in Manitoba. Consent At Work looks to provide cost-free training, tools and education that will help create [...]
August 28, 2022
Study: A Fresh Take on a Classic Beer Campaign for 1919
Little Brown Jug is a local client we always love working with because we share so many values. We’re both queer-led organizations that care about inclusivity, accessibility and doing things with heart. You might remember our Queer Beer campaign and [...]
February 15, 2022
Study: The Million Tree Challenge
Trees Winnipeg is a non-profit dedicated to promoting action and awareness in addressing Winnipeg’s ongoing tree decline in urban areas. Since 2016, the city has lost over 33,000 trees due to Dutch Elm disease and their project, Million Tree [...]
February 14, 2022
Creating an Award-Winning Marketing Concept that Stands Out from the Crowd
While all marketers want to be the ones to conceive the next most creative and compelling marketing campaign, we never truly know what will move the needle until we make that bold move and step out of our comfort [...]
February 23, 2021
Creating a Brand Video? 10 Tips to Know
1. Keep it simple. The best brand videos revolve around a simple question. Focus on what the audience wants to know, what they’re asking about. In this case, we wanted to explore what “disability” is today — the idea [...]
January 25, 2021
Study: A Community Sponsorship Connects with Over 150 Submissions Thanks to an Authentic Message
When working with Red River Mutual to redefine their company values and reinvigorate their brand in 2018, we helped them introduce a new look and a new tagline: Your Story is Ours to Protect. This tagline not only became a [...]
January 22, 2021
How to Manage an Organizational Rebrand
Rebranding an organization, complete with brainstorming a new name, is a big deal. The need and desire for a company to rebrand often comes after several years of discussions on the pros and cons of taking this step. And, what [...]
January 5, 2021
Study: A Bold Video to Create a Lasting Impression
Understanding the Challenge In an effort to explain the open education resources (OER) concept and its benefits to both educators and students, Campus Manitoba aimed to produce a series of videos for Open Access Week in [...]