• November 30, 2021

    Authenticity in Marketing: Squid Game, Hyundai and Clout-Chasing Candy

    A couple of months ago, there was this little show that came out—maybe you’ve heard of it—called Squid Game. With 142 million views in its first 28 days, it smashed Netflix’s viewership records and became all anyone could talk about [...]

  • January 22, 2021

    How to Manage an Organizational Rebrand

    Rebranding an organization, complete with brainstorming a new name, is a big deal. The need and desire for a company to rebrand often comes after several years of discussions on the pros and cons of taking this step. And, what [...]