March 15, 2021
Study: What’s in a Name?
The Society for Manitobans with Disabilities (SMD) has been offering support programs and services for people living with disabilities since 1950. Originally called the Society for Crippled Children, the organization rebranded in 1985, reflecting a then-contemporary image for persons [...]
January 22, 2021
How to Manage an Organizational Rebrand
Rebranding an organization, complete with brainstorming a new name, is a big deal. The need and desire for a company to rebrand often comes after several years of discussions on the pros and cons of taking this step. And, what [...]
November 17, 2020
How to Develop a Premium Brand Design
A number of answers come to mind when we consider the factors that make a brand premium. The most common, and quickest, answer is ‘higher price’ but a little soul searching discovers that the truest answer is more along [...]