• February 22, 2023

    On Wednesday, We Wore Pink (to Take a Stand Against Workplace Bullying!) 

    Just like The Plastics, on Wednesday, we wore pink. But unlike Regina George and her brigade of loyal followers, we’re not cool with bullying.February 22 was Pink Shirt Day, which began as a show of solidarity for victims of bullying, [...]

  • February 8, 2023

    Two Sides of the Same Coin: The Difference Between Public Relations and Marketing

    Have you ever asked yourself, "what is the difference between PR and marketing?" Well, you're in the right place. There are distinct differences between the two, but if you think about it, they're two sides of the same coin. [...]

  • November 30, 2022

    It’s Good to be a “Gaygency”

    We’re no ordinary full-service, Canadian marketing agency. We’re a gaygency. While we’ve made this word part of our everyday agency terminology, we haven’t really shared it with the world. But after five years of growth and a lot of [...]

  • September 23, 2022

    UpHouse Celebrates 5 Years! Here’s What We’ve Learned

    UpHouse is five! Where does the time go? That's like 35 in dog years. Or 36 in cat years. Or a youthful 34 sheep years. We've grown and learned so much since we began our journey in 2017. Then [...]

  • September 16, 2022

    Client Spotlight: David Kron and the Cerebral Palsy Association of Manitoba

    UpHouse and our network of collaborators are celebrating a wave of milestones! While we just marked five years since launching UpHouse, one of our first clients—The Cerebral Palsy Association of Manitoba—is about to celebrate 50 years in operation! When [...]

  • August 28, 2022

    Study: A Fresh Take on a Classic Beer Campaign for 1919

    Little Brown Jug is a local client we always love working with because we share so many values. We’re both queer-led organizations that care about inclusivity, accessibility and doing things with heart. You might remember our Queer Beer campaign and [...]

  • July 27, 2022

    Study: Consulting a Community to Create a Brand

    Getting to shape a brand from the very beginning of its story is the best kind of work, but when that brand has the potential for meaningful community impact, it's even more gratifying.This past year, the Government of Manitoba partnered [...]

  • June 30, 2022

    #PrideWithUs: Serving Looks, Love, and Alphabet Soup

    We're still buzzing with excitement after an unforgettable Pride parade earlier this month. After two years of our favourite festival being on pause due to the pandemic, we had a lot of pent-up Pride energy we were dying to [...]

  • May 23, 2022

    Mindful Representation: Inclusion of Models with Disabilities is Changing Our Perception of Disabled Bodies

    America's next top models look very different from the supermodels of the 90s, and we've got to admit, we love to see it! An industry which was once considered anything but inclusive is suddenly looking much more reflective of [...]

  • April 4, 2022

    UpHouse Dream Client: Lainie Goldstine and Red River Mutual

    We love all of our clients—there are so many fun personalities we get to connect with, and so much creative diversity in our network. But every so often, you’ll start to work with a new client and things just [...]

  • March 28, 2022

    From Trends to Tactics: The Power of Influencer Marketing

    Influencer is a major buzzword that tends to generate a lot of eyerolls, but the power of influencer marketing is highly underestimated! There seems to be a stigma towards influencer marketing—the notion that it’s shallow product placement peddled by [...]

  • February 28, 2022

    Rainbow Connections: Brainstorm for Good 2021

    Working with charitable non-profits is one of the most fulfilling and exciting forms of marketing work—you can create so much positive global change! Naturally, one of our favorite events allows us to work with a local charity to help [...]