We love all of our clients—there are so many fun personalities we get to connect with, and so much creative diversity in our network. But every so often, you’ll start to work with a new client and things just [...]

Influencer is a major buzzword that tends to generate a lot of eyerolls, but the power of influencer marketing is highly underestimated! There seems to be a stigma towards influencer marketing—the notion that it’s shallow product placement peddled by [...]

Working with charitable non-profits is one of the most fulfilling and exciting forms of marketing work—you can create so much positive global change! Naturally, one of our favorite events allows us to work with a local charity to help [...]

Black History Month is a time for people to make space for important discussions surrounding race, to amplify Black voices and celebrate Black creators. We reflect on our colonialist histories, institutionalized racism and violence, diversity and inclusivity, and how [...]

Trees Winnipeg is a non-profit dedicated to promoting action and awareness in addressing Winnipeg’s ongoing tree decline in urban areas. Since 2016, the city has lost over 33,000 trees due to Dutch Elm disease and their project, Million Tree [...]

While all marketers want to be the ones to conceive the next most creative and compelling marketing campaign, we never truly know what will move the needle until we make that bold move and step out of our comfort [...]

‘Tis the season for year-end recaps, so let me know if any of this sounds familiar.  It’s a New Year, and You’re Glad to Leave 2021 Behind Maybe you’re looking to give up doomscrolling and start fresh with some [...]

A couple of months ago, there was this little show that came out—maybe you’ve heard of it—called Squid Game. With 142 million views in its first 28 days, it smashed Netflix’s viewership records and became all anyone could talk about [...]

. In honour of International Women’s Day 2021, the Burger King UK Twitter account found itself embroiled in controversy after beginning a Twitter thread with this tweet: . “Women belong in the kitchen,” the burger chain announces, before [...]

1. Keep it simple. The best brand videos revolve around a simple question. Focus on what the audience wants to know, what they’re asking about. In this case, we wanted to explore what “disability” is today — the idea [...]

Rebranding an organization, complete with brainstorming a new name, is a big deal. The need and desire for a company to rebrand often comes after several years of discussions on the pros and cons of taking this step. And, what [...]

Understanding the Challenge In an effort to explain the open education resources (OER) concept and its benefits to both educators and students, Campus Manitoba aimed to produce a series of videos for Open Access Week in [...]