• April 4, 2022

    UpHouse Dream Client: Lainie Goldstine and Red River Mutual

    We love all of our clients—there are so many fun personalities we get to connect with, and so much creative diversity in our network. But every so often, you’ll start to work with a new client and things just [...]

  • March 28, 2022

    From Trends to Tactics: The Power of Influencer Marketing

    Influencer is a major buzzword that tends to generate a lot of eyerolls, but the power of influencer marketing is highly underestimated! There seems to be a stigma towards influencer marketing—the notion that it’s shallow product placement peddled by [...]

  • February 28, 2022

    Rainbow Connections: Brainstorm for Good 2021

    Working with charitable non-profits is one of the most fulfilling and exciting forms of marketing work—you can create so much positive global change! Naturally, one of our favorite events allows us to work with a local charity to help [...]

  • February 23, 2022

    Mindful Marketing During Black History Month and Beyond

    Black History Month is a time for people to make space for important discussions surrounding race, to amplify Black voices and celebrate Black creators. We reflect on our colonialist histories, institutionalized racism and violence, diversity and inclusivity, and how [...]

  • February 15, 2022

    Study: The Million Tree Challenge

    Trees Winnipeg is a non-profit dedicated to promoting action and awareness in addressing Winnipeg’s ongoing tree decline in urban areas. Since 2016, the city has lost over 33,000 trees due to Dutch Elm disease and their project, Million Tree [...]

  • February 14, 2022

    Creating an Award-Winning Marketing Concept that Stands Out from the Crowd

    While all marketers want to be the ones to conceive the next most creative and compelling marketing campaign, we never truly know what will move the needle until we make that bold move and step out of our comfort [...]

  • January 4, 2022

    From Mittens to Moving, Google Has You Covered

    ‘Tis the season for year-end recaps, so let me know if any of this sounds familiar.  It’s a New Year, and You’re Glad to Leave 2021 Behind Maybe you’re looking to give up doomscrolling and start fresh with some [...]

  • November 30, 2021

    Authenticity in Marketing: Squid Game, Hyundai and Clout-Chasing Candy

    A couple of months ago, there was this little show that came out—maybe you’ve heard of it—called Squid Game. With 142 million views in its first 28 days, it smashed Netflix’s viewership records and became all anyone could talk about [...]

  • March 9, 2021

    What You Can Learn from Burger King’s Whopper of a Mistake

    . In honour of International Women’s Day 2021, the Burger King UK Twitter account found itself embroiled in controversy after beginning a Twitter thread with this tweet: . “Women belong in the kitchen,” the burger chain announces, before [...]

  • February 23, 2021

    Creating a Brand Video? 10 Tips to Know

    1. Keep it simple. The best brand videos revolve around a simple question. Focus on what the audience wants to know, what they’re asking about. In this case, we wanted to explore what “disability” is today — the idea [...]

  • January 22, 2021

    How to Manage an Organizational Rebrand

    Rebranding an organization, complete with brainstorming a new name, is a big deal. The need and desire for a company to rebrand often comes after several years of discussions on the pros and cons of taking this step. And, what [...]

  • January 5, 2021

    Study: A Bold Video to Create a Lasting Impression

    Understanding the Challenge In an effort to explain the open education resources (OER) concept and its benefits to both educators and students, Campus Manitoba aimed to produce a series of videos for Open Access Week in [...]