March 28, 2023
Our Cannes Lions Wrap Up: 2022’s Winners
Presented annually since 1954, the Cannes Lions are an international creative awards show that focuses on the best in the advertising and communication industry. Luckily, Winnipeggers get to see the world’s most entertaining, inspirational, and humorous commercials on the [...]
February 22, 2023
On Wednesday, We Wore Pink (to Take a Stand Against Workplace Bullying!)
Just like The Plastics, on Wednesday, we wore pink. But unlike Regina George and her brigade of loyal followers, we’re not cool with bullying.February 22 was Pink Shirt Day, which began as a show of solidarity for victims of bullying, [...]
February 8, 2023
Two Sides of the Same Coin: The Difference Between Public Relations and Marketing
Have you ever asked yourself, "what is the difference between PR and marketing?" Well, you're in the right place. There are distinct differences between the two, but if you think about it, they're two sides of the same coin. [...]
November 30, 2022
It’s Good to be a “Gaygency”
We’re no ordinary full-service, Canadian marketing agency. We’re a gaygency. While we’ve made this word part of our everyday agency terminology, we haven’t really shared it with the world. But after five years of growth and a lot of [...]
November 29, 2022
A Guide to Conscious Marketing Over the Holidays
For many industries, the holidays are the busiest—and most profitable—time of year. A tidal wave of holiday advertising begins to swell in November, and for nearly two straight months, the media is saturated with visions of sugar plums. When [...]
October 28, 2022
Introducing Our Social Purpose: Make Marketing Better
We’re an advertising agency that elevates in-house marketing teams and their brands to make their marketing stronger, ideas bigger, and jobs easier. But do our goals really end there? Our modern economy is purpose-led—it’s not just about profit. Consumers [...]
September 23, 2022
UpHouse Celebrates 5 Years! Here’s What We’ve Learned
UpHouse is five! Where does the time go? That's like 35 in dog years. Or 36 in cat years. Or a youthful 34 sheep years. We've grown and learned so much since we began our journey in 2017. Then [...]
September 16, 2022
Client Spotlight: David Kron and the Cerebral Palsy Association of Manitoba
UpHouse and our network of collaborators are celebrating a wave of milestones! While we just marked five years since launching UpHouse, one of our first clients—The Cerebral Palsy Association of Manitoba—is about to celebrate 50 years in operation! When [...]
August 28, 2022
Study: A Fresh Take on a Classic Beer Campaign for 1919
Little Brown Jug is a local client we always love working with because we share so many values. We’re both queer-led organizations that care about inclusivity, accessibility and doing things with heart. You might remember our Queer Beer campaign and [...]
July 27, 2022
Study: Consulting a Community to Create a Brand
Getting to shape a brand from the very beginning of its story is the best kind of work, but when that brand has the potential for meaningful community impact, it's even more gratifying.This past year, the Government of Manitoba partnered [...]
June 17, 2022
Your HR Needs a Rebrand
If your company is struggling to find new skilled and diverse employees, it's time to look at your employer branding and consider a recruitment campaign. Canadian HR professionals are dealing with one of the worst employee shortages in recent [...]
April 11, 2022
Beyond Icebreakers: Getting to Know How Your Colleagues Really Work
What is it about icebreaker introductions that always make people cringe? On top of being one of the least favourable aspects of meeting a new group, you don't actually learn much about your coworkers, aside from their favourite colour [...]