Have you ever asked yourself, "what is the difference between PR and marketing?" Well, you're in the right place. There are distinct differences between the two, but if you think about it, they're two sides of the same coin. [...]

When it comes time to select a name for your product or organization, the pressure can feel overwhelming. After all, first impressions are important, and your name will follow you for *hopefully* a very long time! It's not nearly [...]

For many industries, the holidays are the busiest—and most profitable—time of year. A tidal wave of holiday advertising begins to swell in November, and for nearly two straight months, the media is saturated with visions of sugar plums. When [...]

UpHouse is five! Where does the time go? That's like 35 in dog years. Or 36 in cat years. Or a youthful 34 sheep years. We've grown and learned so much since we began our journey in 2017. Then [...]

Comparing ourselves to our competitors is natural—it’s what drives all of us in business. We feel threatened when our competitors do something different (especially if it appears to work), and we constantly obsess over what their next move may [...]

Did you know that North Americans spend about 55 percent of their working hours on meetings, administrative tasks, and other “interruptions” from their primary responsibilities? This was the case for UpHouse’s Alex Varricchio in his previous role. Here’s what [...]