• November 29, 2022

    A Guide to Conscious Marketing Over the Holidays

    For many industries, the holidays are the busiest—and most profitable—time of year. A tidal wave of holiday advertising begins to swell in November, and for nearly two straight months, the media is saturated with visions of sugar plums. When [...]

  • November 24, 2020

    Managing Black Friday During a Pandemic

    Although traditionally an American event, Black Friday has been adopted into Canadian culture and now surpasses Boxing Day as the most popular shopping event among Canadians. According to the Retail Council of Canada's (RCC) second annual Holiday Shopping Survey, [...]