January 1, 2023
The Meaning Behind the UpHouse Name (and the Path We Took to Find It)
When it comes time to select a name for your product or organization, the pressure can feel overwhelming. After all, first impressions are important, and your name will follow you for *hopefully* a very long time! It's not nearly [...]
September 29, 2022
Three Signs Your Brand Needs a Refresh
Brand refreshes dramatically impact how consumers and prospective employees view your organization. It can generate newfound interest, add contemporary flair, and help you stand out from competitors. That being said, a total brand makeover can be a daunting and [...]
July 27, 2022
Study: Consulting a Community to Create a Brand
Getting to shape a brand from the very beginning of its story is the best kind of work, but when that brand has the potential for meaningful community impact, it's even more gratifying.This past year, the Government of Manitoba partnered [...]
July 4, 2022
We Have a Type: The Fascinating History of Typography in Branding
Typography is powerful. It’s a key element of brand design, and it conveys so much information—not just through the words themselves, but through style and expression. Language evolves with culture, and typography is a means of expressing our language. [...]
March 15, 2021
Study: What’s in a Name?
The Society for Manitobans with Disabilities (SMD) has been offering support programs and services for people living with disabilities since 1950. Originally called the Society for Crippled Children, the organization rebranded in 1985, reflecting a then-contemporary image for persons [...]
February 23, 2021
Creating a Brand Video? 10 Tips to Know
1. Keep it simple. The best brand videos revolve around a simple question. Focus on what the audience wants to know, what they’re asking about. In this case, we wanted to explore what “disability” is today — the idea [...]
January 25, 2021
Study: A Community Sponsorship Connects with Over 150 Submissions Thanks to an Authentic Message
When working with Red River Mutual to redefine their company values and reinvigorate their brand in 2018, we helped them introduce a new look and a new tagline: Your Story is Ours to Protect. This tagline not only became a [...]
December 16, 2020
Study: Updating a Brand When the Audience and Offering Changes
Legacy Bowes Group began in 1984 and quickly grew into one of Winnipeg’s leading organizational consulting firms, offering career management, executive coaching, human resources advice, leadership training and an executive search practice. Recently, the firm was acquired by TIPI [...]
December 2, 2020
Study: Creating a New Vision for an Adventurous Brand
Hitchweb is a Canadian online retailer specializing in high-quality vehicle parts and accessories, including hitches, roof racks, cargo carriers and camper supplies—the things every outdoor enthusiast needs to embrace the road wherever it may take them. Currently, their strongest marketing [...]
November 17, 2020
How to Develop a Premium Brand Design
A number of answers come to mind when we consider the factors that make a brand premium. The most common, and quickest, answer is ‘higher price’ but a little soul searching discovers that the truest answer is more along [...]