When it comes time to select a name for your product or organization, the pressure can feel overwhelming. After all, first impressions are important, and your name will follow you for *hopefully* a very long time! It's not nearly [...]

Working with charitable non-profits is one of the most fulfilling and exciting forms of marketing work—you can create so much positive global change! Naturally, one of our favorite events allows us to work with a local charity to help [...]

Understanding the Challenge In an effort to explain the open education resources (OER) concept and its benefits to both educators and students, Campus Manitoba aimed to produce a series of videos for Open Access Week in [...]

Comparing ourselves to our competitors is natural—it’s what drives all of us in business. We feel threatened when our competitors do something different (especially if it appears to work), and we constantly obsess over what their next move may [...]

Did you know that North Americans spend about 55 percent of their working hours on meetings, administrative tasks, and other “interruptions” from their primary responsibilities? This was the case for UpHouse’s Alex Varricchio in his previous role. Here’s what [...]