Understanding the Challenge
Finding the Concept
Care for Customers and Co-workers Like Family: We look out for each other, together, and make sure we’re all protected and supported.
Play the Long Game: We make decisions that support our long-term security and profit.
Challenge the Status Quo: We’re empowered to take bold action and be a positive force in the community and the lives of our customers.
What Happened Next?
Marketing Tips for In-House and Agency Teams
Build values off of stories. Many organizations use core values like collaboration, innovation, transparency. While these values are positive, they’re also “suitcase words” – a single word that is expected to carry a lot of meaning. When faced with a suitcase word, many employees have a difficult time picturing how it applies to their daily work. What does innovation look like for the accounts payable person? Instead, build your core values off of first-hand stories that are told within your company – the events that become legends that become anecdotes reflecting a larger value within your organization. Employees have an easier time interpreting these stories since they’re already part of the fabric of your company.
Get buy-in from the board. Company values don’t end with a laminated poster in the office kitchen, they need to guide every aspect of the business, be embraced with every decision made and applied with every customer interaction. For that to happen, they need to be at the forefront of everyone’s mind, all the time. They need to be modelled from the top down on a regular basis.
Onboard all staff. Core values must be lived by everyone, every day. Onboard staff by explaining the why behind each value. Encourage each department to brainstorm ways they can bring that value to life. An employee who knows, and embraces, the why will strive to not just meet that standard but exceed it.
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Permanent Rainbow Paint: Non-Performative Allyship All Year Long
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Come #PrideWithUs! 2023
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Google Analytics 4 is Here!
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