Understanding the Challenge
Since there was already a transparent process happening that delighted customers, we helped Kensington lean into this differentiator and package or brand the building process.
Finding the concept
What happened next?
Marketing Tips for In-House and Agency Teams
Look inwards for the differentiator. What differentiates you from the crowd may be what you least expect. Too often, a company will make internal process improvements and think that the behind the scenes work doesn’t affect the customer. It does. Lean into it, and celebrate it – especially if that work increases customer service.
Focus on delighting your existing customers. One of the best ways to find new customers is by making your existing customers really happy. Do a good job and they’re more likely to want to share their experience with others. That’s your most powerful marketing tool – and one that is conventionally most ignored.
Be visual. The messages you’re trying to convey may be complex or difficult to understand. Visual representations, such as icons and infographics, go a long way to help the audience understand the concept.
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Come #PrideWithUs! 2023
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Google Analytics 4 is Here!
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