When we designed Manitoba Possible’s new logo, we deliberately put a period at the end because we wanted it to be a statement rather than a name. That got us thinking of a period as a circle, and throughout rebranding, we honed in on the idea of shapes as representations of barriers for a person living with a disability — a too-steep ramp as a triangle, or a set of stairs as a series of rectangles, for example.
As we began to develop a creative concept for the video and photography, we zeroed in on the idea of shapes, but we wanted to turn this idea of barriers on its head. So we envisioned a fully accessible set with large 3D shapes painted in fun, bright colours against a backdrop of Manitoba Possible’s new primary brand colour. The shapes would be moveable, so we could rearrange them for interest, and they’d be well-built, so those who felt safe doing so could lean, sit or stand on them, or even jump from them. The shapes became less about barriers and more about the different ways people of all abilities interact with the world.