With a standout name to guide us, we set out to develop the brand’s logo and visual identity. The client wanted a simple, clean look that would feel welcoming to all, but otherwise, they were open to anything. This meant our designers were able to experiment with a wide range of styles and concepts.
Ultimately, the client gravitated to the simplicity of a stacked text logo, with “Man on Man” emphasized to highlight the purpose of the website. To evoke the spirit of Pride while also keeping our colour palette neutral, we created a slightly muted gradient with yellow, orange, burgundy and a slightly washed-out navy. This was paired with abstract shapes that nod to the body —used in headers across the website and social media— and our gradient is used as an overlay on black-and-white photography for a cohesive brand look.
Bold and dynamic, Man on Manitoba is an exciting brand poised to bring 2SGBQ+ men together with critical health care resources.