Understanding the Challenge
Finding the Concept
What Happened Next?
Marketing Tips for In-House and Agency Teams
It’s okay to let your human side show. Many industries are under heavy scrutiny but that doesn’t mean individual companies in that industry have to disguise their true identity. If a company culture is quirky, be quirky. If a company culture is warm and friendly, be warm and friendly. Having a human brand doesn’t mean a company isn’t professional or credible, instead, it accurately portrays the spirit of the company.
Tell a story. Every company has a story and you shouldn’t be afraid to tell it. And like every good story, it showcases the challenges that must be overcome in order to reach the end goal. Because it’s through challenge that customers are able to understand what a company is willing to overcome in order to achieve that goal. It’s what brings people together — shared values and a shared vision.
Taglines. Taglines should be a clear descriptor of a business (but make you want to lean in and learn more). Too often businesses struggle with creating a tagline — should it be descriptive or catchy? — and then they don’t use the one they’ve created because they don’t love it. A tagline should say what you do so that your audience gets it and it should have a good story behind it. Together, they create an a-ha moment for the audience.
June 1, 2023
Permanent Rainbow Paint: Non-Performative Allyship All Year Long
Alex Varriccho spoke with Little Black Book about how businesses can keep their allyship alive and thriving 24/7/365. Read the interview on their site, or below. The start of June means warm weather, long days of sunlight, flowers [...]
May 26, 2023
Come #PrideWithUs! 2023
Are you:A first timer?Nervous about attending?Supporting a loved one?Looking to make some friends?Hoping to walk the parade route with folks who will celebrate you for being you?If you like bubbles, fun stickers, body glitter and moving to great music, then [...]
May 19, 2023
Google Analytics 4 is Here!
The countdown is on. Starting on July 1, 2023, Google’s Universal Analytics properties will stop collecting new data about your website and those who visit it. If you’re not sure what this means for you and your website, we’ve [...]