From there Johnston Group’s brand story emerged — a story that had always been there but had been hiding behind its insurance industry persona. We had listened long enough that when it came time to develop the brand, the direction was obvious. The visual identity reflected their brand personality, one of warm, almost well-worn colours that inspire feelings of being well-loved. And a tagline that wrapped up exactly who they are: Work life wonderful.
Johnston Group is now rolling out its brand strategy, with new signage to reflect their core values and new marketing material to reflect their story.