What Happened Next?
With an evocative concept that spoke to the Hitchweb consumer, we set out to create a brand story that is compelling, relatable and projects a relaxed approach to outdoor adventure travel. Designed to be used on Hitchweb’s website and in a brand video, it will also inspire and give direction to future marketing campaigns.
As part of the brand handbook, we also developed customer profiles and defined what sets Hitchweb apart in the marketplace, so the company can create targeted marketing campaigns that will appeal to their ideal customers.
Building a Hitchweb community and making the brand a well-known name was the driving force behind the rebranding. In order to do this, it was critical that we create an all-new visual brand identity that consumers would relate to and buy into.
Our creative team designed a new family of logos for Hitchweb based on the concept of being nowhere-bound. Blending mountains and winding roads, the simple, minimal design evokes the feeling of taking off for parts unknown and seeing where winding roads will take you.
We kept the look fresh, modern and approachable with a restrained colour palette featuring tones of green, grey and a blush-beige.
One of the key requirements for each iteration of the logo was ensuring it could be used in branded merchandise—hats, t-shirts, water bottles and more. Creating a brand that people want to be associated with is vital to building brand affinity today, and well-designed logo merch plays an important role.
Hitchweb was thrilled with our rebranding and the brand handbook we developed for them. The new look and feel has transformed Hitchweb.com, and we’re excited to build on this new momentum together.