Understanding the Challenge
Finding the Concept
What Happened Next?
Marketing Tips for In-House and Agency Teams
Get stakeholder buy-in early. Regardless of how many stakeholders have a say in your brand work, get their buy in early and often. There’s nothing worse than thinking you have a fully solidified brand then discovering you don’t have buy-in from those who matter.
Have brand ambassador input. While stakeholder buy-in is important, it’s also essential to ensure that the brand concept resonates with those who will live and breathe it every day. By soliciting their input, you know that what you come up with will not only feel genuine, it will also have their full support.
Storify your visuals. When you have a limited budget, sometimes expensive photo shoots and conceptual, original photography just aren’t going to make the cut. But you can still personalize stock photos to create your own spin. For CKA, we developed illustrative elements that conveyed movement and science that, when overlaid on images, add a unique, lively and conceptual representation of the work kinesiologists do.
June 1, 2023
Permanent Rainbow Paint: Non-Performative Allyship All Year Long
Alex Varriccho spoke with Little Black Book about how businesses can keep their allyship alive and thriving 24/7/365. Read the interview on their site, or below. The start of June means warm weather, long days of sunlight, flowers [...]
May 26, 2023
Come #PrideWithUs! 2023
Are you:A first timer?Nervous about attending?Supporting a loved one?Looking to make some friends?Hoping to walk the parade route with folks who will celebrate you for being you?If you like bubbles, fun stickers, body glitter and moving to great music, then [...]
May 19, 2023
Google Analytics 4 is Here!
The countdown is on. Starting on July 1, 2023, Google’s Universal Analytics properties will stop collecting new data about your website and those who visit it. If you’re not sure what this means for you and your website, we’ve [...]