Understanding the Challenge
Finding the Concept
What Happened Next?
Marketing Tips for In-House and Agency Teams
Don’t re-invent the wheel. Event marketing doesn’t mean having to create a unique look every time you hold an event. Branding an event and staying true to that brand will help people remember it. By redoing your graphics each year, costs will run up and you may even miss out on some of the event recognition you’re striving for.
Engage new stakeholders when faced with an old problem. An outside perspective can bring fresh ideas to a challenge faced by internal marketing staff. Sometimes you are too close to the problem to clearly find a solution.
Work with an agency that will give you working files. When your in-house marketing team works with an outside agency to gain unique perspectives and inspiration, be sure that the agency will hand over the working files when the project is complete. Your in-house team needs to be empowered to take over and add their own personal touch.
June 1, 2023
Permanent Rainbow Paint: Non-Performative Allyship All Year Long
Alex Varriccho spoke with Little Black Book about how businesses can keep their allyship alive and thriving 24/7/365. Read the interview on their site, or below. The start of June means warm weather, long days of sunlight, flowers [...]
May 26, 2023
Come #PrideWithUs! 2023
Are you:A first timer?Nervous about attending?Supporting a loved one?Looking to make some friends?Hoping to walk the parade route with folks who will celebrate you for being you?If you like bubbles, fun stickers, body glitter and moving to great music, then [...]
May 19, 2023
Google Analytics 4 is Here!
The countdown is on. Starting on July 1, 2023, Google’s Universal Analytics properties will stop collecting new data about your website and those who visit it. If you’re not sure what this means for you and your website, we’ve [...]