Erica Urias

(she/her)

Erica is motivated by purpose-driven work, with experience working in both the not-for-profit and corporate sectors. She gravitates toward messages with heart, and she brings out the emotional connection in brand and marketing. Erica looks to inspire the social consciousness of brands through the lens of diversity and accessibility. 

Erica was extensively involved in managing the Travel Manitoba brand refresh project and understands destination management. In the past, she has helped plan and execute strategic events, safety and outreach efforts and run communications plans to reach and influence over 1,100 member businesses and a growing number of residents downtown. In her free time, you can find her traveling and looking fabulous in every vacation photograph.