Presented annually since 1954, the Cannes Lions are an international creative awards show that focuses on the best in the advertising and communication industry. Luckily, Winnipeggers get to see the world’s most entertaining, inspirational, and humorous commercials on the big screen at the Winnipeg Art Gallery. This past year’s selection of bronze, silver, gold, and grand prix winners was chock full of insightful and entertaining media. Here’s a roundup of some of our favourites for your viewing pleasure.
“The Mastercard ad really hit home for me. I’ve dealt with vision loss, this spotlight concept is totally accurate to how I experienced the world for some time. I’ve never seen it so easily and accurately described. As well, most banks don’t have accessible cards. Most folks I know will cut into their own cards or affix tactile braille to a corner to tell them apart.”
“I liked [Locked Down Love Story from Heineken]—the comment section is quite divided, though!”
“The [Frontline 19 ad] has been insightful as we begin to work on a recruitment campaign for Shared Health Manitoba.”
Other honourable mentions:
The birds and the bees for Family Equity
A touching love story from Samsung
Humourous helmets from Rådet for Sikker Trafik
You can still catch reruns of the Cannes Lions at the WAG until April 1, 2023.
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