We had a lot of fun collaborating with local partners for this project, including experiential marketing studio Grape Labs, commercial video studio Enjoy Creative, graphic designer Jonato Dalayoan of 4two Design Inc and film production studio Wookey Films. Local makers Wilder Goods, lot.ceramics and Patent 5 also came on board for an exclusive merchandise line. And you’ll hear the talent of local musicians in the video advertising, including William Prince, JP Hoe, The Ripperz, Ila Barker, Yes We Mystic and Moonbell.
We stayed true to the “heart” of the original tagline but expanded on the emotional ties of the heart reference. We made the new tagline an active call to find what your heart needs right here in Manitoba. Whatever your heart needs, Manitoba is ready to answer the call.
Manitoba — Canada’s Heart is Calling