How did Beeproject start? What have been some of the challenges you’ve encountered along the way and how did you overcome them?
How integral do you both feel the branding has been to your success?
We actually recommend that everyone who is serious about their business put some serious effort and money into their brand.
How has the Beeproject brand changed throughout the years? Why?
You have found great ways to engage with your customers, either be that through your social media, events at your retail store, or participating in local markets. Why is it so important for you to engage with your customers and make sure that they feel that they’re part of your success story?
We have found that committed clients are the ones that drive the business.
How do you make sure you’re always innovating and staying inspired?
You just have to find a balance in saying “yes” enough, not always.
We like to see things more like a marathon, rather than just a sprint. You have to continuously innovate rather than just go at it all at once.
You now have full-time staffers. What is it like employing people in the company you dreamed up together? Was it hard to entrust someone else with something so personal to you both?
What advice would you give to someone who is looking to start their own business on how to market themselves better?
What is one milestone or success in your career that you’d credit to good marketing?
We also try not to focus on things such as Instagram followers and likes, because that does not necessarily translate into brand durability. We try to focus more on community changes and how people approach us, and we are always trying to grow and get better.
What’s one thing you can’t live without at your desk or workspace when it comes to marketing?
What are some of your future goals for Beeproject?
We love educating people and getting people to understand the beauty of local food security.
June 1, 2023
Permanent Rainbow Paint: Non-Performative Allyship All Year Long
Alex Varriccho spoke with Little Black Book about how businesses can keep their allyship alive and thriving 24/7/365. Read the interview on their site, or below. The start of June means warm weather, long days of sunlight, flowers [...]
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Come #PrideWithUs! 2023
Are you:A first timer?Nervous about attending?Supporting a loved one?Looking to make some friends?Hoping to walk the parade route with folks who will celebrate you for being you?If you like bubbles, fun stickers, body glitter and moving to great music, then [...]
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Google Analytics 4 is Here!
The countdown is on. Starting on July 1, 2023, Google’s Universal Analytics properties will stop collecting new data about your website and those who visit it. If you’re not sure what this means for you and your website, we’ve [...]