A few months ago, Lindsay Arakawa left her job as Senior Creative Social Strategist at Refinery29 to move to Japan. During her time at Refinery29, she helped the media company build a distinctive narrative on social by establishing a strong voice that resonates with millennials. Now, she has embarked on her Eat, Pray, Love journey— moving across the ocean, working on her personal brand, and constantly chasing inspiration.
During your time at Refinery29, you developed and established an incredibly strong voice with a distinct brand image. What was the process of getting the Refinery29 brand where it is now? What were some of the challenges you encountered along the way?
While at Refinery29, you also organized and oversaw a lot of Instagram-driven events. Why was it so important for you to implement experiential marketing into the overall social media strategy?
Instagram is a platform that is built off of the idea of community, so we wanted to be able to tap into those communities and develop In-Real-Life connections.
Why did you decide to leave an established company to freelance? What has that process been like, and what have you learned along the way?
You’ve established a very strong, well-defined personal brand. Can you share any tips on how to do that?
I am by no means a professional photographer and didn’t go to some prestigious art school, but I didn’t let those lingering thoughts keep me from posting my first doodle on Instagram.
You seem to be on the pulse. How do you keep constantly innovating/finding inspiration?
How has living in Tokyo influenced your work?
What is the best advice you have ever received?
I’ve learned that it’s not productive to doubt yourself when you’ve proved your fears wrong in the past.
What’s next for you?
March 28, 2023
Our Cannes Lions Wrap Up: 2022’s Winners
Presented annually since 1954, the Cannes Lions are an international creative awards show that focuses on the best in the advertising and communication industry. Luckily, Winnipeggers get to see the world’s most entertaining, inspirational, and humorous commercials on the big [...]
March 8, 2023
Advice We Wish We Had: International Women’s Day
Getting started in a business that’s known for being a “boy’s club” can be hard, so in honour of International Women’s Day, the ladies of UpHouse were asked to provide the kind of advice they wished they’d gotten when they [...]
February 27, 2023
Our Doors Are Open—Especially to an Office Administrator
A Little Bit About Us We're looking for talented collaborators to join our team. If you or someone you know would be a fit for our team, we want know! UpHouse is a marketing and PR agency that elevates [...]