What is one tool you absolutely can’t live without as a marketer?
If you aren’t using data to drive your decisions, you’re flying blind.
Describe one project or campaign that you’re super proud of, and what you think made it such a success in your mind.
What is some advice you’d give to a marketer that’s just starting out, who hopes to become a director some day?
As an agency, we have some guiding principles on marketing. Would you say you have some of your own, and care to share?
We have a 1×8 rule in our department, which is for every piece of content you create, it should be distributed and/or altered in eight different ways. It really helps us all to work together and not create pieces in isolation, while at the same time getting more from the existing content already being created.
You seem to be on the pulse – how do you keep constantly innovating/finding inspiration?
What do you love most about your job/being a marketer?
In marketing, there are often competing forces, including people to please and budgets to keep. Any tips on navigating the creative and practical demands on a marketer?
What type of qualities do you look for in a marketing coordinator, staffer, or agency to work with?
What is something you love doing that is completely unrelated to marketing?
Fun tidbit about yourself?
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