Analytics and data!! Everything now relies on being measurable – to look at what is working/not working and resonating with audiences often dictates our creative approach and strategies.
If you aren’t using data to drive your decisions, you’re flying blind.
I like to get as much information as possible to make sure our efforts are optimized with good ROI.
Build relationships – in our heavily tech world, it is the offline face-to-face connections that sometimes have the most impact. Other than that – keep learning, stay humble, and prove your worth by your actions. There’s a lot of talk, but it’s the work that makes the difference.
We have a 1×8 rule in our department, which is for every piece of content you create, it should be distributed and/or altered in eight different ways. It really helps us all to work together and not create pieces in isolation, while at the same time getting more from the existing content already being created.
Continually learning and studying what others are doing is a big part of it. Having a limited budget means we have to be creative and innovative to make an impact. We do a lot of brainstorming with the team and other departments to make sure we’re coming up with that next creative idea.
Every day is different, and I love seeing the reaction to a new campaign or piece that has been launched. I also love getting to collaborate with so many different departments (since we are an internal agency, which means I get to work with a lot of fantastic people).
Check your ego at the door – that is huge. Don’t be threatening. Listen to what others have to say; if you disagree, do it respectfully and explain the solid reasons behind it. And ultimately, know when to bend and when to stay strong.
People who are positive, genuine and are wanting to learn – whether a new staff or an agency that wants to learn more about your business.
Board games, swimming, and entertaining with friends are things I love doing when I’m not working.
I have a tickle trunk in the house full of vintage clothes and wigs, which are fantastic for outfitting friends for Halloween (one of my favourite holidays of the year).