About Main Street Project
What Was in for Everyone?
Similar to #bellletstalk, encourage people to post an “It’s Time” message about a time when they felt helpless witnessing someone struggling in the streets of their city. Find a sponsor to kick back around $1 each time someone posts a message. Alternatively, you could use a rotating group of sponsors so the contribution for each individual business is more modest.
Ask downtown restaurants to put a decal on their street-facing windows. Decals will be visible to diners and will say, “If this makes you uncomfortable, here is how you can help: [URL to donate $5/mo.]” Idea is that we all see people walking by who are obviously struggling, and if MSP makes it easy, anyone can get involved in enacting positive change.
Get volunteers to ask for money on Main Street like panhandlers, helping to nix this pandemic for good. (Outfit them with vests/official It’s Time gear)
Forge a partnership with one of the artists or with the Manitoba Association of Architects to create an installation in one of The Forks’ warming huts. Include a sign with messaging like “Doesn’t it feel good to warm up for a minute?” or “The winter feels worse when there’s nowhere warm to go,” for example, and some notes on the new MSP building/goals, and how to get involved. (Bonus: add a hashtag with someone throwing in $1 per share.)
Get partner businesses to put people up for the night, knowing MSP has to turn people away each night. Media coverage would benefit MSP’s cause and reflect positively on these partner businesses.
Cover the current building in a mural through a partnership with Synonym Art Consultation/Graffiti Arts Programming. Include an “It’s Time” message or make sure it gets media attention so it raises awareness about the need for a new space.
Encourage local entrepreneurs to be “It’s Time”-affiliated businesses. Maybe they offer $1 from the sale of a certain drink to the cause, cover charges, or encourage patrons to round up and donate the change.
Ask partner businesses to shut down to one stall for bathroom breaks as a way to gain empathy for the cause. Possibly charge for use of the additional stall, with funds going to Main Street Project.
Send invites to purchase tickets to a fake gala. The idea is that people don’t want to go to galas, but they need to spend their charitable giving dollars. People can support MSP and get a tax receipt without having to give up their evening for a gala. (Maybe select funds can go into hosting a “gala-like” special dinner for MSP folks (and film the results)).
Downtown freezer: Challenge the community/corporate groups to strip down to minimal clothing and stay in a pop-up freezer as long as possible (fundraising opportunity here as well) – or a “polar dip” fundraising event (similar to the CEO Sleepout).
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