1. It keeps you focusing on the past, rather than the vision for the future.
2. If you’re entirely focused on a few competitors, you won’t notice the player at the fringes.
Look beyond your closest competitors. Benchmark yourself against different markets. Have an outsider’s perspective and ask them what areas you can improve on. Find for new sources of inspiration and new standards to shoot for.
June 1, 2023
Permanent Rainbow Paint: Non-Performative Allyship All Year Long
Alex Varriccho spoke with Little Black Book about how businesses can keep their allyship alive and thriving 24/7/365. Read the interview on their site, or below. The start of June means warm weather, long days of sunlight, flowers [...]
May 26, 2023
Come #PrideWithUs! 2023
Are you:A first timer?Nervous about attending?Supporting a loved one?Looking to make some friends?Hoping to walk the parade route with folks who will celebrate you for being you?If you like bubbles, fun stickers, body glitter and moving to great music, then [...]
May 19, 2023
Google Analytics 4 is Here!
The countdown is on. Starting on July 1, 2023, Google’s Universal Analytics properties will stop collecting new data about your website and those who visit it. If you’re not sure what this means for you and your website, we’ve [...]