Published On: June 8th, 2022By

Pride Winnipeg’s Queer Beer—a limited-edition beer produced by a local brewery reflecting the distinct flavour of Winnipeg’s Gender, Sexual, and Relationship Diverse (GSRD) community—has become a staple of the city’s annual Pride celebrations. This year, we were excited to work with Little Brown Jug to bring their brew to the masses in a can that screams “Fruity and fabulous!” just like the beer’s tagline intends.

“LBJ has been a huge supporter of various GSRD events in Winnipeg and we look forward to trying out their new Queer Beer recipe and release in 2022,” said Barry Karlenzig, President of Pride Winnipeg.

Little Brown Jug’s Queer Beer is light with fruity hops and an aroma of sweet citrus, melon, and berries. To represent this, they wanted a can design that was accessible to every beer drinker—colourful, modern, and unique—one that didn’t rely too heavily on the more commonly advertised symbols of Pride.

The result is bright, bold, and unapologetically queer, with inspirations taken from living vibrantly in the prairies and bright swatches of colour representing the sky, Prairie fields, wheat, wind, and land to collide with technicolour swishes of colour. Patterns mix and mingle, representative of the spectrum of people coming together to celebrate Pride. Everything has a clean and crisp treatment while still feeling energetic and celebratory.

We were proud to work alongside graphic designer Tim Singleton on the product design, known for his colourful and dynamic style and constant LGBT+ activism present in his work.

In just six weeks, LBJ sold all 8,000 cans it produced, with a portion of funds designated for upping Pride Winnipeg’s celebration every year.

Beer Can

Recent Posts

  • June 1, 2023

    Permanent Rainbow Paint: Non-Performative Allyship All Year Long

    Alex Varriccho spoke with Little Black Book about how businesses can keep their allyship alive and thriving 24/7/365. Read the interview on their site, or below. The start of June means warm weather, long days of sunlight, flowers [...]

  • May 26, 2023

    Come #PrideWithUs! 2023

    Are you:A first timer?Nervous about attending?Supporting a loved one?Looking to make some friends?Hoping to walk the parade route with folks who will celebrate you for being you?If you like bubbles, fun stickers, body glitter and moving to great music, then [...]

  • May 19, 2023

    Google Analytics 4 is Here!

    The countdown is on. Starting on July 1, 2023, Google’s Universal Analytics properties will stop collecting new data about your website and those who visit it. If you’re not sure what this means for you and your website, we’ve [...]