The Greens sold VidCon to Viacom in 2018, but the brothers – and their core values – are still front and centre. We took in panels about accessibility, diversity, being kind online, the responsibility of representing a community and so much more. New and familiar faces alike shared their lived experiences with us and talked about how creators can make authentic content that uplifts communities.
Hint: Include voices in these communities from the planning stages through to completion!
It felt good knowing we’re already taking these steps at UpHouse. When we created the brand for Huddle, a youth hub in Manitoba, we held focus groups with youth to find out what resonated most with them. We based every decision on their feedback – from design elements right down to the name. And for National Indigenous Peoples Day, we hired an Indigenous horticulturalist as a consultant to create a mocktail recipe with Manitoban harvestable ingredients that tied back to Indigenous culture in a respectful way.