Most of my work is very message driven. I tend to focus on quotes, aphorisms, song lyrics. Those all have a big impact on me.
My mind often starts to wonder after I hear the chorus of a song, thinking about the words and formulating visual ideas. I find that this tends to happen a lot in the car as well, which is why I love aimlessly driving.
Then I obviously start sketching out ideas. I do all my sketching on iPad using Procreate. If it’s a mural or painting, I may not take the sketch much further than just basic shapes and outlines because I always end up changing things up when I paint. For client illustrations or projects intended for print, I keep refining them until I’m satisfied.