I was really inspired by other lettering artists on Instagram and started posting my own work online. After a few years of practicing, developing my style, and posting my work on Instagram, I started getting commissions! As a college student, this was extremely exciting (and also terrifying because I had no idea what I was doing). Thankfully, my professors and design peers provided a lot of much-needed guidance and encouragement. By the end of college, I gained a lot of valuable freelance experience (and some awesome clients like Snapchat and Papyrus).
Looking back, I wouldn’t change a thing. I think it was good for me to go through challenging experiences and learn through my mistakes. All those late nights balancing college papers and freelance gigs paid off in the end!
You have a very unique and defining style. Can you tell us what the process of finding that style and perfecting it has been like for you?
I feel like I’m still trying to nail down my style, but I think I’m getting closer! If you look at my Instagram page throughout the years, you can see pretty distinct changes in my style and preferred mediums, but I’m finally getting close to a style that really feels like me.
I think I achieved that by letting my own voice and personality shine through my work, as opposed to trying to copy someone else’s style.
I’m also really inspired by retro typefaces, artwork and music from the ‘70s/’80s, indie films, and my Mexican-American heritage.