I try to keep a sketchbook where I scribble down ideas inspired by everything that resonates with me: conversations on the NYC subway, posters on the street, a podcast line, a music lyric, a movie scene, a book or a magazine that I am reading. I call these moments “snippets of wisdom.”
I keep around me a lot of magazines, everything from lifestyle, zine, fashion publications, art, queer materials and so on. At my workspace at home, I have my a wall full of little cards, posters, labels of all sorts of shapes and colours. It’s almost like a physical mood-board that keeps the creative juices flowing.
I start my creative process with research, sketching and trying out a couple of ideas. I also trust my instincts on what works for that particular project or client that I have at the moment. Sometimes I draw and design directly on the computer and start playing with elements until I am happy with the end result.