It is my job is to craft visual stories and bring them to life physically in ways that will elicit strong emotional responses from the audience. During production, every day is vastly different in the lead up to the event and it can get incredibly stressful with looming deadlines and demanding clients, but surrounding myself with passionate and talented creatives is key to keeping sane and afloat. Throughout the process, things change constantly for various reasons and it is my role to ensure my team stays true to the story conceptually and visually. There really isn’t any downtime in the world of live experiences so we are essentially always in production, which can be bonkers at times, but this is why our industry is so exciting.
I guess we are all thrill seekers addicted to the adrenaline of it all.
I am a culture junkie and live for art and culture. It is crucial for my creative process to take myself out on creative field trips, from off-Broadway plays to dance raves in Bushwick.
Inspiration can be found absolutely everywhere if you are truly present to absorb the beauty of what is happening in front of you.