Working with Target Tag has been awesome! It’s an experimental project from Target to include some influential artists, dancers, musicians, and photographers in organically marketing some of their lines – Original Use and Wild Fable.
I’ve had so much fun creating content with them. The only challenge was believing that Target wanted to collaborate with me!
My favourite moments were at the beginning of the project when they flew us out to the headquarters to get to know each other – it was truly a whirlwind and I’ll never forget it.
Everything is so minimal right now, which sometimes I feel like I can identify with and sometimes I don’t. I’m thinking we’ll probably move away from that in the future. I’m hoping more brands will be keen to incorporate fun illustrations into their design and branding – it can really add personality to a brand.