9. Representation matters.
Good representation of the various communities you serve is essential to showcasing who you are as a brand and who you serve. When a viewer sees someone like them in a brand video, they often connect with the brand and feel a sense of welcome and belonging. Manitoba Possible’s brand video featured a diverse group of clients living with a wide range of disabilities to reflect the wide diversity of the organization’s clients.
10. Look for interesting dynamics.
One way to highlight what makes your brand unique is to showcase interesting interactions. This could be a customer and salesperson together, rather than just the customer. In the Manitoba Possible video, we featured families, individuals alone, and individuals with aides and translators to highlight the varied experiences of living with a disability.