Companies today have to think of how they can factor social media into their marketing strategies, either be that through Instagrammable walls, giveaways, or other forms of content or paid marketing.
In 2018 the app saw some big changes, such as the release of IGTV, shoppable stories, and a new (not very well-liked) algorithm. 2019 is just around the corner, and with Instagram changing so often, it can be hard to plan ahead. The app continues to evolve frequently in order to adapt to trends and habits.
If you want to make it on Instagram in 2019, you have to go beyond visually-pleasing pictures. At this point, that’s a must, but not enough. Here are some trends to look out for if you want to take your Instagram game to the next level in the upcoming year.
Vertical videos are everywhere on Instagram: think Instagram Live, Instagram stories, and recently IGTV. Launched in June of this year, IGTV is the new video platform dedicated exclusively to vertical video. Other platforms have embraced the format too. Now, you can upload vertical videos on YouTube and Vimeo too.
Clearly, the vertical video format is not going anywhere. Now is the best time to learn how to use the format so that you can be ready for 2019.